In the Prehistoric age there was two cavemen named Lugg and Dugg. Lugg was tired of falling off stools and decided to make a backrest, Dugg was unhappy with Lugg because Dugg had made the stools and was gaining money fast. Lugg then began to oversell Dugg and he now is known for being the CEO of Ikeaa¹

¹Please don’t sue us (and no, the extra “a” isn’t a typo)